Incy Wincy Swimwear

INCY WINCY SWIMWEAR is an Australian kidswear label based on the Gold Coast, founded by artist Lotta Madden. Inspired by her son's love for bold, fun clothes, Lotta creates vibrant swimwear featuring hand-drawn prints on UPF50+ fabric. The collection focuses on unisex fits that encourage mix-and-match playfulness while ensuring comfort and sun safety.

Lotta's vision is to design swimwear that kids love to wear—full of colorful characters and practicality. Committed to ethical production and biodegradable packaging, INCY WINCY SWIMWEAR is all about making a splash in style!

Discover the INCY WINCY SWIMWEAR collection and let your kids shine brightly this summer!