Sonny Label

Sonny Label was founded by a mama seeking cute boys' clothing free from dinosaurs, sharks, or camo prints. What started as a creative outlet during maternity leave while caring for her son, Banks, has blossomed into a beloved brand.

Handcrafted with love in a sunroom in Sydney, each collection reflects a commitment to ethical and sustainable practices, with pieces made in certified factories around the world. Grateful for the support that keeps this dream alive, Sonny Label continues to design funky threads for little ones.

Discover the curated Sonny Label collection and find stylish, playful pieces for your minis.