Shrunk Store

SHRUNK Store is a sustainable childrenswear label dedicated to crafting consciously designed pieces that tell a story and are meant to be cherished for generations. Founded by Myra Spencer, the brand was inspired by a knitted vest that accidentally shrank to fit her daughter, leading to a vision of collaboration and small-batch production.

Today, SHRUNK focuses on creating modern heirlooms that prioritise aesthetics, quality, and ethics. Each piece is intentionally crafted to promote sustainable consumption values for future generations. Whether collaborating with ethical fashion labels or using local manufacturers, SHRUNK designs toddler clothing that embodies the timeless quality and values of adult garments.

Discover the curated SHRUNK collection and find beautifully crafted pieces that celebrate sustainability and style for your little ones.